Mountain (Playstation 2) (2003)
Advanced crowd AI (MASSIVE)
1) Playstation 2 ad, used MASSIVE software (first used in Lord of the Rings: The Fellowship of the Ring), artist Jordi Bares created 146,000 digital characters with individual behaviour patterns.
2) Ad was inspired by Dreamer ad (2001) by Jonatan Glazer.
3) Same crowd AI effect later used in a movie World War Z.